Columns

Grabbing a byte


Burger Studio’s touch-screen ordering kiosk eliminates long lines to order food and minimize. This and other innovations like Google Wallet represents the future in food service technology. | Nichole Taylor I The Daily Cougar

Burger Studio’s touch-screen ordering kiosk eliminates long lines to order food and minimize. This and other innovations like Google Wallet represents the future in food service technology.  |  Nichole Taylor/The Daily Cougar

The way students eat on college campuses is quickly changing.

Burger Studio, in particular, is not only a delicious place to eat lunch, but a game changer in the way one orders food with how they utilize technology, specifically a touch-screen menu and ordering kiosk.

In other words, the burger ordering process is entirely automated. You order and customize your burger using touch-screens kiosks, hand the order ticket in and the burger is made to your exact specifications.

“It’s pretty cool. Ten people can be waiting on food and you can still get your food in around 10 to 15 minutes by cutting out manpower from the ordering line,” says finance and supply chain management senior Chandler Tomasini.

The concept is solid. Automated ordering makes sense financially, as an automated kiosk in the long run costs far less than a worker’s salary. It leaves out human error. Everyone, at some point, has faced the problem of placing an order at some food establishment, only to wind up with vegetables you did not ask for, Diet Coke instead of regular Coke and your french fries winding up with someone else’s order.

With Burger Studio, the exact order is printed out on the order ticket, so in most scenarios the only way to mess the order up is either from the customer’s end or the worker not following the ticket.

With most of the college ranks being made up by a generation with a reputation of impatience, that doesn’t like to interact and has grown up with advancing technology, you can expect to see food innovations like automated ordering take a larger role in the future of the university setting.

Another example of a successful restaurant innovation in scholastic settings is JambaGO, an innovation from Jamba Juice. It is a series of self-service smoothie machines that are making their way into universities, secondary and primary schools nationwide. With the new JambaGO machines, a district in Missouri detected a 10-percent increase in breakfast participation and a 15-percent increase in lunch participation.

According to forbes.com, Dairy Queen, Subway and Peet’s Coffee are among the growing number of restaurant chains that have implemented Google Wallet. With Google Wallet, you can store your credit card information online, and then when you are eating out, you can pay your bill with a smart phone — no need to mess with cash or pull out your debit or credit card.

Jacob Patterson is a management information systems senior and may be reached at opinion@thedailycougar.com.

Tags: , ,


Back to Top ↑