The Target effect: Designers’ cheap but chic collections
Back in November, fashion designer Zac Posen announced that he would be releasing a capsule collection under Target’s Go International series in April. Now, following the great success of Rodarte’s collection for the retailer in December, we have a first look at Posen’s line, which is due in stores on April 25.
The collection is 100 percent Posen, made for the girly girl who likes to dress up. Mostly dresses, the collection’s highlights include a ’60s-inspired yellow raincoat, a halter cocktail dress with removable skirt, a very Posen-esque red flouncy dress and a series of bathing suits that evoke the ’40s and ’50s.
While Posen’s collections typically run from $900-$12,000 with custom designs coming in at around $20,000, items on the line for Go International will fall reasonably below $200. Posen is a favorite of some celebrities and this collection for Target has been met with praise by online bloggers.
But before Posen’s line hits racks in April, another famed designer will release a collection through Target’s Designer Collaborations.
French couturier, Jean Paul Gaultier, renowned for his outlandish designs, will release a collection for select Target stores across America and Target.com on March 7.
“Gaultier’s collection will pay tribute to the American women, celebrating the forces of style both past and present in American pop culture,” the retailer said in a release. For photos of both collections go to thedailycougar.com