The band Now, Now has been making waves in the underground music scene with their darker, mellower, indie pop/rock infused sound. The brainchild of Bradley Hale and Cacie Dalager, the duo started producing music eight years ago after meeting in band class back in high school. With the addition of guitarist Jess Abbott into the mix a year and a half ago, their music has been shaped in interesting ways as they experiment and evolve as artists.
“The band has definitely matured. In that year off we had between labels, we reanalyzed our writing process and our sound,” Abbott said. “We were kind of rushed before — we were pushed into a studio and told that we had 8 days to come up with something. Now, we have a better grasp of how we make music. Everything has just become more developed.”
That creative freedom shines through in their work, as numerous critics have praised their composition and technique. Interview magazine noted how their music conjures “epic pop throwdowns full of shoegazery guitars” and “anthemic melodies.”
Yahoo! Music applauded the band’s “delicate vocals and hypnotic guitar riffs.” But don’t pigeonhole the group into a single genre — Abbott said that it’s difficult to define them as anything specific.
“Genre is definitely tough for us to answer,” Abbott said. “Stylistically, the three of us have such different writing styles. It’s a ton of trial and error, and we rerecord over and over until we get it right.”
That persistence and drive behind their songwriting speaks to how passionate the band is about music. With so much heart behind every song, it’s easy for many to see why fans love the group. The energy and enthusiasm with which they craft their music translates directly to the stage.
“There’s nothing that makes me happier than making music and performing for people. It’s all about the experience and meeting all kinds of really nice people. Being a part of music now is a real privilege,” Abbott said.
The band is on tour now, and they’re making a stop in Houston for a show at 7 p.m. on Thursday at The Mink Backroom, located at 3718 Main Street.
Tickets for the show are $10, with a discount to $8 for patrons who are 21 or older.
For more information about the band or to listen to samples of their music, visit their website at http://www.myspace.com/nownowmusic.
