Olsen twins quietly begin to corner fashion market
Some of us remember the tween hype that surrounded the Olsen twins during their pre-Hannah Montana and Lizzie McGuirre rise to fame. Yet, I don’t think that any of us thought the wisecracking babies from Full House would rise to be called “style icons.” Keeping a rather low profile after graduating from New York University, Mary-Kate and Ashley have become just that.
Founding three fashion labels (Elizabeth and James, Olsenboye and The Row), the twins have placed themselves squarely – albeit quietly – on the fashion scene.
The most high-end of their three lines, The Row, is mainly minimalist with blacks, tans, grays and some red interjected at random. According to the Web site, The Row is a “luxury apparel and accessories brand…offering an updated take on bespoke tailoring to modern-day basics.”
The blogosphere was alight last week as the Olsens launched The Row’s Web site, therow.com. The line, which, until recently, was only available at Barney’s New York, will soon be available on their Web site. The Web site offers a look at their men’s and women’s collections and a mission statement.
The popular online magazine, Fashionista.com, has already hinted that this could be the year of the Olsens.
The sisters released a statement late last month expressing their intent to show at Mercedes-Benz Fashion Week in New York next week.
In other fashion news, we hear that the popular fast-fashion retailer H&M will soon be coming to the Galleria. According to Culturemap.com, a tweet was released last month from the Galleria. “Your H&M Tweets have been heard. New stores are opening all the time, so keep a watch out. You never know.”
With a few stores still under wraps at the mega-mall, one can only hope that H&M will make Houston its new home.