DJs rock it Thre3style at SXSW
Red Bull certainly knows how to throw a concert. As Austin was invaded for SXSW, the Red Bull Thre3style tour rolled in and brought a free show to over 10,000 fans.
Eight world-class DJs came to the event, including DJ Jazzy Jeff, Switch, DJ Q-Bert, Mich Boogie and DJ Z-Trip, along with rap group De La Soul.
The biggest guest of the night, though, was rap legend LL Cool J. He showed up at the end of Z-Trip’s set and rocked the house. The crowd had its hands in the air the entire time.
The show was free to the public — and the public took notice. Hipsters, bros and most of the crowd from SXSW flocked to the entrance gate; the line wrapped around the block for the entirety of the show.
Bar lines weren’t much better, and the MC had to reassure the crowd a few times that it was worth going through the line; otherwise, the show went off without a hitch.
All of the performances were good, but world-class DJs usually don’t disappoint. DJ Jazzy Jeff was definitely an audience favorite, though — he had everyone dancing for his entire set, thanks to some key Biz Markie and Jay-Z beats.
Even Jazzy Jeff was shown up when DJ Z-Trip took the stage, though. He had the audience in the palm of his hand from start to finish — and then blew them away when LL Cool J showed up.
He played two songs — “Go Cut Creator Go” and “Mama Said Knock You Out” — then moved into the finale, a mix of “I Need Love” and the beat to “Sweet Home Alabama” that had the audience begging for more.
At the end of the night, only empty cups and crushed Red Bull cans remained.