Houston has one more jewel in its crown to boast about.
BHLDN, the new wedding line born from the same minds behind Anthropologie, opened its first — and until February, only — store in the world in Highland Village.
“The reasons we chose Houston are two-fold,” said BHLDN Director of Stores Elizabeth Cooksey. First, Houston is a city notoriously fond of celebrating and celebrations. With its rich culture and its fondness towards the ‘not-so-everyday’ occasions, we feel right at home.
“We want to be the trusted friend a woman comes to during her most anticipated occasions, whether she’s a bride, party-goer, or party thrower — and Houston is the perfect stepping stone to do so.”
The store is everything a flagship store should be. Each room is designed with a theme in mind, from more casual wear right up to the dresses themselves.
“We took great care to craft pieces that emote a sense of romanticism, nostalgia, whimsy and timelessness. Products that cater to mixing high with low, colors with pattern — pieces that work together in multiple ways to create a variety of different, unique and specially crafted looks. Personalization is key,” Cooksey said.
“Ours is a voice that celebrates a woman’s most anticipated milestones. And one that gives tradition a twist.”