UH looking for $15 million naming rights deal
Although UH is just seven months from the expected opening date of its $100 million-plus project, one important detail is still not settled — what the new football stadium will be called.
Athletics director Mack Rhoades said UH is further “down the road” with one suitor, while still looking into “several” other interested companies. Rhoades didn’t give a timeline for completion.
Rhoades said he is looking for a 10-year deal worth about $15 million.
“That makes sense for everybody involved,” he said. “Once the 10 years is over we have the opportunity to renew or go out and sell the naming rights to someone else.”
Rhoades said he is confident that a naming-rights deal will occur.
“We’re all working hard at it. Naming rights, that process takes a long time because there are so many pieces to that puzzle,” Rhoades said.